Marcom Examples:

  • A very good concept for introducing new products
  • A humorous look at the advantages of DVD backup over Tape backup
Talk City:
Vertical Solution pamphlets:
Data Sheets:
Trend Micro:
Channel Sales package:

Market Analysis Projects

In 1998, I estimated the total installed base of PCs in the US to have a ceiling of about 153 million units. According to one source, there were some 264 million in use in 2008. Missed it by that much.

About the same time, I made a stab at how much the Microsoft Monopoly was costing consumers.